You need an Instagram business account to use Stories. It's really easy to set up an Instagram Business account if you do not already have one. Once you connect your business account, we can automatically post stories on your behalf.

We do not recommend it. The automatically generated story is meant to simply decisions - for you and your audience. The format is automatically optimized for cleanliness and consistency of information. If you set Stories to post daily, at the same time, your audiences will start to build a habit of planning the day around your class offerings.

Yes, colors are an easy way of reinforcing your brand without changing the clarity of your message. Stories enables you to quickly set colors for your daily story.

Obviously we cannot provide blanket advice, but analytics show that 7AM on weekdays works best for engagement. This is likely because people check their phones as soon as they wake up. For most studios, 7AM every morning is also a great time to remind students what their schedule is for the day.

Fridays at 4PM are a great time to share your weekend schedule and help your students plan their Saturdays and Sundays.

Similarly, Sunday at 7PM is a great time to remind your students about the most significant events for the upcoming week.

Social media is obviously a great way to personally engage a large audience beyond the regulars you see in the studio every week. A key factor that the social media algorithms consider is regularity or frequency of your posts. Channels or accounts that post regularly about a specific topic get amplified. Stories create a daily post that not only benefits your social media reach but is also very useful to your regulars. Even if you personally post an occasional or weekly reel or post, Stories is a great way to complement your overall social media activity.

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